As the FTC increases its focus on pricing transparency and dealership advertising practices, automotive retailers are facing new questions about compliance, customer communication, and operational consistency.

In this recorded webinar, Bert Rasmussen, Shareholder at Scali Rasmussen, and Matthias Stoever, CEO of RockED, discuss the evolving regulatory landscape and share practical strategies to help dealerships navigate these changes with confidence.

Rather than viewing increased regulatory scrutiny as simply another compliance challenge, the discussion explores how transparent pricing, effective employee training, and clear communication can strengthen customer trust and create a better dealership experience.

Topics Covered

  • The FTC’s recent actions and what they mean for dealerships
  • Dealer add-ons, pricing disclosures, and common compliance risks
  • The role of training in building a culture of compliance
  • Practical steps dealerships can take to reduce risk while improving the customer experience.

📥 Click Here to download the webinar slides

🔽 Watch the full recording below

A sincere thank you to Bert Rasmussen and Matthias Stoever for sharing their insights on one of the most important topics facing dealerships today. From navigating the FTC’s focus on pricing transparency to fostering a culture of compliance through effective training, they provided practical takeaways dealers can apply across their organizations.

We’d love to hear from you! If you have questions, need guidance, or want to discuss how we can help your dealership succeed, don’t hesitate to connect with us.